Ube halaya, ube halo-halo, or ube cake – Ube is always present in fiestas, special occasions, and even ordinary days for Filipinos.
Ube, commonly known as purple yam, holds a significant place in Filipino culture as an heirloom product indigenous to the Philippines. Its popularity has transcended borders in recent years, asserting its presence even in Melbourne, the culinary capital of Australia.
The Filipino community will hold 'Colour our World Purple: An Ube Festival in Melbourne' on 11 February 2024, from 10:00 AM to 8:00 PM at the Queen Victoria Market.
This festival aims to celebrate the cultural significance of ube, positioning it as a gateway to promoting other Filipino products. The event seeks to raise awareness of Filipino cuisine and culture while showcasing the talent of Filipino chefs and businesses in Victoria.
At the heart of the Ube Festival is a unique, one-night-only Chefs Long Table curated by the Uling Charcoal Project, a proud member of the newly established Filipino Chefs Association of Victoria.
We are passionate about elevating Filipino food into the mainstream culinary scene of Australia.The Uling Charcoal Project
In addition to the Chefs Long Table, the festival will feature three exciting contests: Ube Cake, Ube Savoury Dish, and Ube Halo-Halo Eating Contests. The day-long event will also include a string of program events to entertain attendees.
The Ube Festival is a collaborative effort involving key organiSations such as the Australian Filipino Community Services, Filipino Chefs Association of Victoria, Pinoys in Melbourne, the Philippine Consulate General in Melbourne, and numerous other leaders and volunteers within the Filipino community.
