PH Tourism Dept in Australia and APBC launch new campaign to promote northern Philippine regions

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The Australia Philippines Business Council (APBC) has announced a new partnership with the Philippine Department of Tourism (DOT) and Philippine Airlines to promote the Northern Regions of the Philippines through a travel and leisure show. Credit: Edinel Magtibay

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The upcoming campaign is set to highlight regions across the Philippines.

Key Points
  • Recent statistics show that 2.9 million visitors explored the Philippines during the quarter of 2024.
  • As part of the Love the Philippines project the Department of Tourism - Sydney and Australia Philippines Business Council (APBC) introduced a new initiative.
  • This new campaign will showcase the beauty of the regions through a travel and leisure show.
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