Ride-sharing service UberX has launched in Adelaide and is offering passengers free rides.
The company previously threatened to abandon plans to bring UberX to SA because it would cost too much and take too long to get drivers onto the road.
It's now offering free rides from Friday until further notice.
"In a city suffering from one of the highest rates of unemployment in the country, we believe ride-sharing will make Adelaide more livable, economically vibrant and a better connected place to be," Uber spokesman Tom White said.
Transport Minister Stephen Mullighan said ride-sharing was welcome in the state and it was good for competition and consumers.
What is UberX?
UberX is one of the services offered by Uber, which is a budget option. It connects registered drivers who use their own, everyday cars to provide lifts for customers. It is generally cheaper than a taxi.
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