Ntsiab lus tseem ceeb:
- Tau muaj ib tsab ntawv cej luam qhia txog Australia tej cwj pwm siav media.
- Txawm tias yeej tseem siv tej streaming services thiab free-to-air txuas ntxiv, los tej xovxwm kawm ua suab kuj tab tom ras los ua tej uas muaj neeg nyiam coob ntxiv tuaj.
- Tsab ntawv cej luam nokuj qhia ntxiv tias muaj tej neeg siv tej media ntau heev thaum sawv ntxov, tom qab tav su dua thiab thaum tsaus ntuj.
Neeg Australia siv sij hawm ntau tshaj 6 teev ib hnub twg los siv tej digital entertainment tab sis kuj tau tso tseg tsis tshua siv qee yam lawm thiab — li tej hluas siv sij hawm tsawg zog rau tej social media lawm raws li tau muaj ib cov kev cej luam tshiab.
Deloittes tsab ntawv cej luam Media and Entertainment Consumer Insights cej luam tias tej neeg Australia feem coob ces yeej siv ib yam social media twg thaum sawv ntxov, los yog lub caij uas lawv tseem tab tom mus ua hauj lwm, thiab lub caij ua ntej yuav pw.
Tsab ntawv cej luam no kuj qhia thiab tias txawm tias muaj tej nuj nqe siv ua lub neej ntau yam, los tej neeg yuav khoom siv yeej them tej , rau lub caij uas ib yam neeg twg yuav tau them tej nqe no ib hlis twg kim tuaj ntxiv txog 10 feem pua los yog tau them $63 tsis tas li ntawd los ib yig twg yeej tau subscribe ib nyuag ntau zog ntawv ntawm 3.2 mus ua 3.3 co subscriptions lawm thiab.
Leej twg txo lawv cov kev siv media?
Neeg Australia yeej tsiv tej social media thiab tej kev lom zem ib nyuag tsawg zog xyoo no piv rau tsaib no (2023).
Raws li Deloitte tsab ntawv cej luam hais ces Gen Zs — yog tej neeg hnoob nyoog txoj 16 txog 24 xyoos thiab yog cov uas tau tso tseg tsis siv tej social media txog li ntawm 25 feem pua ntawm 12 teev thiab 45 ntiag tiv los siv 10 teev thiab 5 ntiag tiv lawm xwb.
Thiab muaj tej neeg Australia 3 tug ntawm 4 tug twg uas muaj hnoob nyoog tshaj 16 xyoo ces yeej siv social media kiag tom qab tsis ntev uas lawv tau sawv lawm, thiab yeej muaj 4 tug ntawm 5 tug twg yeej siv social media ua ntej lawv yuav mus pw.
Peter Corbett uas yog tus koom tes nrog Deloitte uas tswj cov hauj lwm telecommunications, media & entertainment hais tias lub tswv yim uas tseem xav tias muaj neeg siv social media coob rau ib lub caij twg ntawm ib hnub twg qhia tsis tau qhov tseeb tias tej neeg siv li cas lawm.
Nws tau hais tias "Lub sij hawm siv social media coob heev yeej muaj lub ntsiab lus siv txawv rau txhua tus neeg xyoo 2024 — cov kev saib tej kev lom zem yog tej yam uas ua rau tsis tshua muaj neeg nyiam saib tej free-to-air TV lawm, thiab yeej muaj ntau yam sib txawv ua rau tej neeg nyiam saib rau lub caij sib txawv ntawm ib hnub twg.''
Neeg Australia siv tej media dab tsi ib limtiam twg?
Tej neeg feem coob ces yeej tseem saib ntau yam kev lom zem ntawm tej chaw lawv subscribe, thiab saib free-to-air TV, mloog nkaug thiab mloog xov tooj cua, tab sis kuj muaj neeg siv tej no ib nyuag tsawg zog lawm thiab.
Neeg Australia ces yeej tau siv tej social media thiab kev lom zem streaming platforms thiab free-to-air TV xam ua tus zauv nrab ib hnub twg 8 teev thiab 20 ntiag tiv.
Neeg Australia ces yeej tau siv tej social media thiab kev lom zem streaming platforms thiab free-to-air TV xam ua tus zauv nrab ib hnub twg 8 teev thiab 20 ntiag tiv. Source: SBS
Tsis tas li ntawd los yeej tau siv 7 teev ib limtiam twg los mloog tej nkauj thiab xov tooj cua, thiab siv 6 teev 20 ntiag tiv los siv social media thiab siv 3 teev los saib tej video games.
Thiab tej media uas neeg Australia siv sij hawm ntau dua xyoo no los saib piv rau tsaib ub ces yog mloog tej xov xwm kaw ua suab (podcasts) thiab mloog ntawv kaw ua suab (audiobooks) - uas siv 2 teev 15 ntiag tiv xyoo no piv rau xyoo dhau los txog li 1 teev thiab 50 ntiag tiv - thiab siv sij hawm 2 teev 50 ntiag tiv xyoo no thiab tsaib ub los mloog thiab nyeem ntawv xov xwm.
Xyoo no ces neeg Australia siv sij hawm ntau dua piv rau tsaib ub los mloog tej xov xwm kaw ua suab (podcasts) thiab mloog tej ntawv kaw ua suab (audiobooks). Source: SBS
Tsis tas li ntawd los Facebook yog ib hom social media platform uas muaj neeg siv coob tshaj plaws, ntxiv ntawd ces yog YouTube thiab Instagram. Txawm li cas los Gen Zs yeej nyiaj YouTube thiab TikTok dua.
Thiab lub caij uas tsoom fwv teb chaws rau tej me nyuam yaus hnoob nyoog qes dua 16 xyoo, ces yeej muaj neeg Australia txog li 90 feem pua pom zoo tias tsim nyog yuav muaj cov kev txwv tshaj no ntxiv txog me nyuam yaus cov kev siv tej social media.
Txawm li cas los tsuas muaj tej neeg txog li 56 feem puas thiaj pom zoo kom txwv txiav tu nrho tsis pub tej me nyuam hnoob nyoog qes dua 16 xyoo siv social media xwb, thiab tsuas muaj phaum neeg gen Zs txog li 36 feem thiab pua pom zoo nrog cov kev txwv no xwb.
Yeej muaj tej neeg txog li ntawm 44 feem pua yeej pom zoo tias tsim nyog txwv tej platforms cov kev siv tej xov xwm, tej tswv yim los tsim ib co content raws li ntiag tug nyiam, los yog tej algorithms uas yuav ua kom muaj neeg siv social media coob tshaj plaws.
Mloog tau hnub zwj Teeb (Thursday) 6 pm, hnub zwj Hnub (Sunday) 11 am, los yog koom tau ntxiv ntawm , , thiab . Downloadthiab caum
