Fashion Business: Understanding what people like and dislike

Jenny Rosa, an Indonesian designer who has a business in Melbourne, talking to SBS Indonesian at PERWIRA’s IMFWM at Federation Square – Melbourne, 23 Feb 2025 (Photo: SBS Indonesian).

Jenny Rosa, an Indonesian designer who has a business in Melbourne, talking to SBS Indonesian at PERWIRA’s IMFWM at Federation Square – Melbourne, 23 Feb 2025 (Photo: SBS Indonesian).

To be successful in the fashion industry, designers have to learn the potential target market and also being innovative.


Jenny Rosa is an Indonesian designer who has been working both in Indonesia and Australia, Melbourne. She talks to Indonesian Program at the PERWIRA Indoneian Modest Fashion Week Melbourne (IMFWM) 2025 at Federation Square, Melbourne about how she develops her her business in Australia.
While her products is of a high dressmaking type (haute couture), she manages to create a collection that is adaptable for variety of occasions. She believes that her success in business is due to her creative and innovative approach as well as her thoughtful choice of materials.

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