Cendol, teh tarik, durian? This Indonesian-Malaysian duo brings Southeast Asian flavoured ice cream to Sydney

Alex Liu (L) and Ferdinan Tanzil at their ice cream shop.jpg

Alex Liu (L) and Ferdinan Tanzil opened the door of their ice cream shop in November 2021 amid post-COVID uncertainty. Credit: SBS Indonesian

With the creation of flavours representing cendol, bandung, teh tarik or durian, Ferdinan Tanzil and Alex Liu are trying to compete in the Australian ice cream market by bringing Southeast Asian flavours onto the table.


The overseas travel ban implemented during the COVID pandemic and changes in work arrangements made Indonesian Ferdinan Tanzil and Malaysian Alex Liu think about how they could overcome their homesickness and at the same time generate income.

The business partners, who initially met through their hobby of playing badminton, dared to enter the ice cream business in Australia even though neither of them had a background in cooking or business before.
I think it’s about trying, right? And you have to be able to learn as you go. Kita bukan chef but we have good palate, I would say. Trust your instinct and keep working at it and you’ll get there one day.
Alex Liu, co-owner of Moo'ed
Starting from selling products online with a home's kitchen as its production site in 2020, Moo'ed Ice Cream now has a permanent outlet in Gordon in Northern Sydney and offers 18 choices of Southeast Asian ice cream flavours.
Calamansi and durian ice cream.jpg
Calamansi and durian are two of the 18 Southeast Asian flavours Moo'ed Ice Cream has in 2024. Credit: Supplied/Moo'ed
With so many ice cream shops spread across Sydney, how does Moo'ed's differentiation work for them? And in relation to Lunar New Year, what do Ferdinan and Alex do to celebrate the special occasion?


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