Sales software company Bigtincan is seeking to grow the market for its artificial intelligence-driven technology after listing on the Australian Stock Exchange.
Bigtincan, founded in Australia but based in Boston, has created AI-directed software that the company says will boost sales and lift efficiency for mobile workforces and is as easy to use as the iTunes app.
Co-founder and chief executive David Keane says the "AI revolution" will change how businesses interact with customers and secure sales.
"We now hear a lot about AI and machine learning, but when we started talking about these capabilities back in 2012, it was something that people didn't really grasp," Mr Keane told AAP.
"The market now has started to understand ... pretty much every enterprise customer that we talk to is convinced that the AI revolution will impact the way they sell to and service their customers."
Mr Keane says the cloud-based Bigtincan Hub technology works across mobile devices and desktops to push up-to-date information, secure communications and other data out to mobile salesforces, saving time spent searching through databases for material ahead of meetings with clients.
"Somebody who's out selling with a customer is able to be given automatic advice by the AI about the kinds of actions, materials and content they should use and how they should interact with their customer," he said.
"Commonly it's used in an app form ... it feels as easy to use as iTunes."
Bigtincan's oversubscribed initial public offering raised $12 million but shares opened below their 26 cent issue price on Friday.
Shares were down 1.75 cents to 24.25 cents at 1547 AEDT.
Bigtincan - which has more than 300 customers across 35 countries - is already established in Australia.
The bulk of the AI technology was developed in its Sydney hub, and the company has existing local customers and a partnership with Optus.
Mr Keane said that while he saw Australia as a growth market, the company's primary focus would remain in the US, which generated 90 per cent of revenue in the last calender year.
Bigtincan counts major corporations AT&T, Merck and Guess among its customers.
"To build a large company in the SaaS (Software as a service) space, you have to compete in the big markets early," he said.
"It's much easier and much less costly to come back into markets like Australia after being successful in North America."
