Labor frontbencher Ed Husic is far from impressed by Facebook's handling of its users' data although he doesn't believe such platforms should be regulated.
But, he said, these companies do have to demonstrate - and not just to their shareholders and the people who invest in them - what is in the best interest of the people who use their products.
"My preference is not to regulate in this space. We are not expecting them to run artist communes," the opposition's spokesman for the digital economy told Sky news on Sunday.
He said the social media user should have more control over their data and know the way it is being used.
He said a lot these firms rely on consumer consent, which is basically ticking a box at the end of a very lengthy set of updated terms and conditions.
"No user will go through those enormously legal documents," he said.
"The firms have got to be a lot more transparent about how the data is used."
He admits he uses Facebook to reach out to his constituents in an age where local media are under enormous pressure.
But he said political parties have to be very open and transparent about how they are using the data.
"Because the minute you cross the line, you will be in a load of grief," he said.
Facebook chief executive Mark Zuckerberg has apologised over Facebook's role in misusing the data of 50 million social-media users, albeit repeating promises made throughout his business career to protect personal privacy.
Political consulting firm Cambridge Analytica is facing claims it used data from 50 million Facebook users to develop controversial political campaigns for Donald Trump and others.
Home Affairs Minister Peter Dutton hasn't considered shutting down his account because of the scandal because he gets "lots of free advice" on Facebook as well as Twitter.
"We need to have a balance here. We need to get information out. We need to provide people with the information they need to make a decision or be properly informed," he told the Nine Network.
But he said Facebook still has a lot of explaining to do.
"I think there are more questions than answers."
