US billionaire Bill Gates has opened an account on Chinese messaging application WeChat and greeted his followers in Mandarin, China Daily reported.
WeChat is the most widely used messaging application in China and has more than 800 million users.
In a one-minute video uploaded on February 11, the Microsoft co-founder and former head, greeted everyone in Mandarin and said he would "share about the people I meet, books I'm reading and what I'm learning".
The post has already been viewed more than nine million times and received more than 18,000 likes.
China Daily, citing sources close to Gates, said the philanthropist will share information on global health, energy innovation and education reform through his account.
The opening of Gates' new account confirms his interest in China's growing content market.
Moreover, Beijing houses one the most important offices of the Bill and Melinda Gates Foundation, which he has been jointly managing with his wife since he retired from Microsoft in 2008.