Google's computer programs are gaining a better understanding of the world and now it wants them to handle more of the decision-making for the billions of people who use its services.
CEO Sundar Pichai and other top executives brought Google's audacious ambition into sharper focus at Wednesday's annual conference, attended by more than 7000 developers.
Google unveiled new ways for its massive network of computers to identify images, as well as recommend, share and organise photos.
It also is launching an attempt to make its voice-controlled digital assistant more proactive and visual while expanding its audience to Apple's iPhone, where it will try to outwit older peer, Siri.
The push marks another step toward infusing nearly all of Google's products with some semblance of artificial intelligence.
Pichai has made AI the foundation of his strategy since becoming Google's CEO in late 2015, emphasising technology is rapidly evolving-to an "AI-first" world.
Google has taught new tricks to its digital assistant, which debuted last year on its Pixel phone and an internet-connected speaker called Home that is trying to mount a challenge to Amazon's Echo.
Google Assistant is on more than 100 million devices and on Wednesday released a free app that works on the operating system powering Apple's iPhone.
Previously, the assistant worked only on Google's Android software.
A new service called Google Lens will give Assistant a power to identify images viewed through a phone.
The camera can identify types of flowers and use a photo of a restaurant to bring up reviews.
Google's assistant will be at a disadvantage on the iPhone, though, because Siri - a concierge that Apple introduced in 2011 - is built into that device.
Google Photos has added a tool that will prompt you to share photos of people you know.
Google will also let you share whole photo libraries with others and automatically share photos with other people.
Google had also added a feature to Photos to create soft-cover and hard-cover albums, drawing on AI powers to automatically pick out the best pictures.
