Bali bombing survivor Erik de Haart lost count of the number of people he pulled from the burning ruins of the Sari club.
But 14 years later, he still remembers the ones he couldn't save.
"I heard these girls crying for help, screaming. They were behind a section of the roof that had fallen in," Mr de Haart told AAP at Wednesday's ceremony at the Coogee Beach Bali Memorial.
"The flames from the burning thatch were probably knee to mid-thigh high. I had to make a decision. Do I try and get them out and perhaps die in the attempt?
"I had to walk away and leave those girls to die and it's something that's haunted me for a long, long time ... It's made me feel like an impostor.
"People say 'you're a hero'. And I remember those girls and I don't think I'm a hero."
More than 200 people were killed when bombs ripped through Kuta's Sari Club and Paddy's Bar on October 12, 2002.
There were 88 Australians among the dead, including six of Mr de Haart's mates from the Coogee Dolphins rugby league club.
They were in Bali for the club's end of season celebration.
Mr de Haart, 57, was on his way back to the venue after helping a mate home when the bombs went off.
"It wasn't a loud bang. It was a kind of dull thump ... This big orange cloud lit up the sky," he said.
"People had clothes blown off and girls were in their underwear. They were shocked and they had blood coming off them."
Mr de Haart ran into the building, rescuing the injured and looking for his mates.
He found them at the morgue and had to break the news to their families.
"I had to tell them that I'd found the bodies and that their brothers or their sons or their boyfriends were dead," he said.
"I hate today because it brings it all up.
"I remember too much. I remember everything."
