Malcolm Turnbull declared the third debate of the election campaign would be innovative.
It might have been streamed online and advertised on Facebook but Friday night's first interactive internet leaders debate was the same old drill.
Same questions. Same answers. Same slogans.
Despite a plea by moderator and Network Ten personality Joe Hildebrand for anything but slogans, the prime minister made it a mere 30 seconds into his first answer.
Mr Turnbull did throw in an effort to dress it up with a couple of extra words, but "stronger economic growth and more jobs" still equals "jobs and growth".
His counterpart Bill Shorten wasn't much better when he was hurled a question about housing affordability that came with a caveat to avoid the words "negative gearing".
One line about talking to the states about more housing supply and the opposition leader rolls onto his party's plans to reign in negative gearing.
There were the usual questions about trust, the revolving door of prime ministers, climate change and university deregulation.
Politician pensions got a mention - which neither leader will get because they were elected after 2004 - and there was a demand for evidence to show corporate tax cuts grow the economy.
Mr Turnbull pledged his government would not change penalty rates next term, while handballing the responsibility - as he has always done - to the Fair Work Commission.
But it was Mr Shorten who proved his agility when interactive voters complained they needed the NBN to view the live stream on Facebook as the picture dropped in an out.
Hijacking the intended social media site functions, Mr Shorten asked viewers to hit "like" if they preferred their NBN to be made of fibre over the coalition's choice of copper.
The exact like figures aren't yet known, but the move switched the most popular symbol from "anger" to "like" over 15 minutes.
And it was a topic both passionately support - same-sex marriage - that brought the most fire from Mr Shorten as he reflected on the mass gay-nightclub shooting in Orlando.
The opposition leader fears the coalition's plan for a national vote on the issue will incite hate campaigns and expose kids with gay parents to "stupid" posters and negative advertising.
"I don't want to give haters a chance to come out from under the rock and make life harder for LGBTI people or their families," he said.
The prime minister deflected the blame for the plebiscite to his party, saying the call was made before he took the top job and in any case, he believes Australians are decent enough to avoid hate.
He and wife Lucy will be voting yes.
Despite Hildebrand boasting before the debate kicked off news.com.au's videos had been viewed 700,000 times, the live views of the debate peaked at 13,400 and stayed steady throughout.
The Friday night event - won in the room of marginal-seat voters by Mr Shorten 17 to seven - was also broadcast on Sky News and ABC 24.
And it might not be the last debate voters have to endure before July 2.
Mr Shorten challenged the prime minister to a free-to-air head-to-head where the leaders would ask each other the questions.
