Amid a sea of knitwear and boldly-patterned shirts, a woman made her way to a standing microphone.
She was there to argue that anything that doesn't come from an animal shouldn't be referred to as milk, in an effort to protect the dairy industry against the rise of so-called milks made from almonds, coconuts and oats.
"Recently I heard about pea milk being available for sale," she added, to a wave of scoffs and disapproving giggles.
It's a meeting of the Country Women's Association of NSW in regional Albury, and it appears the hundreds of women attending, mostly older than 60, don't know they're about to get a visit from the prime minister.
They break into applause, some of them taking to their feet in excitement, when Scott Morrison enters the room.
"Oh that's nice of him to come!" one exclaims.
Walking onto a stage adorned with two big pots of white flowers, and smaller pots of red ones, Mr Morrison returned the love.
"The CWA is an Australian institution that has set a standard for pretty much every other volunteer organisation in the country," he said.
With the air of a rock star, he struggled to leave the room to take up CWA NSW chief executive Annette Turner's offer of a "sconversation" - a chat and a scone - as he was swamped by members eager to talk to him.
Among the chaos, a younger interloper made her way to the leader and attempted to egg him, with the incident overshadowing the sense of support.
Should Mr Morrison ever want to replicate the vibe, it appears he need only walk into a room in a regional area with a similar demographic.
That opportunity presented itself in Port Macquarie where he ducked into an early Mother's Day luncheon for the widows of war veterans.
"He knows what he's talking about and he's got everything at his fingertips," long-time Nationals voter Colleen Millar told AAP after chatting with the leader.
Downstairs, Mr Morrison sought to win hearts while reading bingo to another primarily female audience with a few grey hairs among them.
"66, 6-6, clickity click," he declared.
"21, 2-1, same age as everyone here."
"Shake 'em up!" one lady cried out as she failed to get lucky.
"Shake 'em up? We've got a Taylor Swift fan in the crowd," he replied in a reference that may have been lost on some of them.
