You could earn that next flight to Paris just by exercising.
Qantas is venturing into Australia's $19 billion health insurance market and plans to reward policyholders with frequent flyer points.
The airline has partnered with health insurer nib to create Qantas Assure, which will offer a range of policies tied to frequent flyer points from early 2016.
Policy holders will earn points based on how much they exercise, with each step they take monitored by a wearable fitness device that syncs with an app.
Qantas will then reward the exercise with frequent flyer points, with users able to work towards daily or weekly targets.
"We think this is going to be one of the biggest, most important ways that people can now earn substantial amounts of points through the program," Qantas chief executive Alan Joyce said.
"It's going to encourage a lot of people to take up the policy and download the app."
Qantas has so far not revealed how many frequent flyer points will be rewarded for exercise, with details expected to be released by the end of March.
According to Qantas Loyalty chief executive Lesley Grant, the idea was a consumer-led innovation drawn directly from market research.
"Everyone's saying that they want to be fit and active and we want to be rewarded for that," she said.
"We will be generous with the points because we're really trying to incentivise everyone to stay fit and active."
She said the joint venture between the airline and nib had been in the works for the past year.
The airline is aiming to snare a two-to-three per cent stake of the private health insurance market in its first five years, with the program's value to be split between nib and Qantas.
nib will provide the insurance policies and manage and underwrite claims, while Qantas will bring its extensive loyalty program membership base and marketing and data expertise.
Qantas Assure will also cover the airline's existing travel insurance policies, with Qantas frequent flyer members able to buy insurance plans using their points.
The initiative is part of Qantas' goal to keep its frequent flyer scheme growing by 10 per cent each year.
"Everything we are doing with diversification is actually reinforcing and creating more value for the Qantas frequent flyer program," Ms Grant said.
The deal between Qantas and nib comes weeks after retail giant Woolworths stopped rewarding shoppers with Qantas frequent flyer points.
"We're comfortable that we can continue that growth in the program whether Woolworths is part of it or not," Mr Joyce said.
