Popular bridal magazine White has been challenged to undertake a trial period of "diversity" after its contributors revealed the publication refuses to feature same-sex couples and won't publicly admit it.
Text messages between the magazine's editor and a photographer reveal the publication isn't including gay weddings.
Separately advertisers, photographers, videographers and celebrants have turned to Facebook this week to share stories about their interactions with White.
Many say they've been ignored after they've submitted same-sex content.
Photographer Lara Hotz noticed White didn't make any reference to gay couples during 2017's postal survey when 62 per cent of respondents supported changing the law to legalise same-sex marriage.
Ms Hotz, whose images have run on the magazine's cover, reached out in August and November 2017 to ask if White would feature non-heterosexual couples.
She didn't receive a clear response despite her long-running relationship with the publication.
She followed up again with the editor and on Monday was told in a text message - seen by AAP - "we aren't sharing Same Sex (sic) weddings at this point".
Ms Hotz, who is married to her female partner, says she feels discriminated against and undervalued by White's previously unspoken policy.
She wants the "influential" magazine to be open about its position so people are informed before buying the magazine or advertising in it.
The photographer says most people in the industry support the right of same-sex couples to marry.
Advertiser and photographer Ona Janzen was "shocked" to hear White was refusing to cover gay weddings, saying it "doesn't feel right" that a same-sex couple could subscribe to the magazine and be unaware it doesn't support marriage equality.
Advertiser and eco-wedding expert Sandra Henri was disappointed with White's "silence" on the day the postal survey result was announced in mid-November.
"The silence has continued since then," she told AAP.
Ms Henri challenged White to have a trial period of "diversity" in the magazine.
White magazine was contacted by AAP but did not respond.
On its website, the publication states it's "obsessed with changing the wedding culture to bring meaning back into marriage".
