Could pop-up online ads help prevent suicide?

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Sandersan Onie giving his TED talk at Sydney Town Hall Source: SBS News / SBS

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Suicide remains the leading cause of death in Australians aged 15 - 44. A trial of ads which pop-up when someone searches suicide-related keywords, encouraging people in distress to seek help, has been hailed as extremely promising.

WARNING: This item discusses the subject of suicide/ self harm.

If you or someone you know needs help you can contact the
Suicide Call Back Service
on 1300 659 467 or
Beyond Blue
on 1300 22 4636. 
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