SEASON 1 EPISODE 1

Party Time: The Game

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Source: SBS News

Party Time
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This federal election campaign will be like no other. With more memes and misinformation than ever, the digital frontier will be the big target for anyone vying for votes. We look at what the game is - how campaigns are being run, what the rules are in Australia, and what tactics you can expect to see until May 3.

Lecturer of Marketing with the Australian National University Andrew Hughes talks us through the mechanics of a campaign and what politicians are allowed to do (spoiler: it's almost anything), whilst CEO of Cheek Media and co-host of Big Small Talk Hannah Ferguson talks about what’s working (and what really isn’t) for politicians online.

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Party Time: The Game

SBS News

30:24
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