Social media platform Twitter was filled with mysterious one-word tweets from companies and organisations on Friday after a viral trend took over users' timelines.
The tweets appear mostly to be descriptive words of what the company or organisation does.
US news outlet CNN quickly joined in, although it broke the one-word 'rule' to tweet “breaking news”.
The Embassy of France in the US took the challenge up a notch, and used the trend to send out what was presumably a historical reference with the word ‘Revolution'.
Whether experiencing post tweet nerves or something else, the French Embassy soon followed it up with another, asking users: “Are we doing this right?”, paired with a screenshot of other organisations participating in the trend.
The Australian Electoral Commission, never one to miss out on public comms, also joined in:
Within a few hours of the trend emerging, US President Joe Biden followed suit:
The tweets proved to be a hit, with several other companies joining in. US passenger train operator Amtrak, whose single word tweet was “trains”, received over 127,000 likes and almost 2,000 replies.
However, there was confusion surrounding the origin of the tweets, with one user asking: “Did I miss a memo or something about publishing one-word tweets?”
Another user tweeted their confusion to the French Embassy, replying to the post with “is a new Internet meme ?”
It remains unclear where the trend first started, and what prompted the meme to begin with.
The Feed has asked Twitter for clarification on the origins of the trend. We'll update you if we hear any more.
