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Celebrating 50 years of Hello Kitty

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The popularity of pink globalisation, or the spread of cute goods from Japan to other parts of the industrial world, is often attributed to a voiceless and ageless cartoon girl who many believe is actually a cat. Celebrating her 50th year, Hello Kitty has spawned a legion of fans across the globe, a multibillion-dollar company and represents some of the most far-reaching aspects of Japan’s soft power.
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