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Government to strengthen 'unit pricing codes' to combat shrinkflation

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The federal government is stepping up its crackdown on the supermarket sector and a hidden form of inflation. The action comes less than a week after the ACCC released its interim report on supermarkets, identifying 'shrinkflation' as a growing concern among shoppers. That's when a product is downsized, but the price remains the same or even increases - meaning consumers are paying more for less.
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