The poster for this year's NAIDOC celebrations will have a second life.
Popular video game brand Xbox has announced the artwork will adorn a special release of its Series X console, and will be given to this year's winners of the Minecraft Education Challenge.
The artwork was created by Gubbi Gubbi artist Maggie Douglas, and reflected this year's theme of "Heal Country!"
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2021 NAIDOC poster winner announced
The Minecraft challenge invites Indigenous and non-Indigenous students from Foundation to Year 10 to "discover and explore their local Aboriginal and Torres Strait Islander cultural knowledge, histories and languages using Minecraft Education Edition."
Two schools will win the extremely limited items.
While Xbox said in a Facebook post that only two of the NAIDOC-inspired consoles would be produced, thousands of users commented that the company should make the artwork available for general purchase.