Marie reluctantly moves from Copenhagen to rural Velling because the love of her life, Rasmus, has taken a job as a teacher at a college. While Rasmus is quickly sucked into the life of the college, meeting Velling is a culture shock for Marie.

In 1963, a business adventure begins in a basement in a small Danish town. Within a few years, the company has 3500 employees, many of them women who are experiencing the joys and challenges of earning their own money for the first time.