SBS On Demand

Inside Iceland: Britain's Budget Supermarket

Documentary, Consumer
1 seasonEnglish

Follows the frozen food supermarket as it expands into the 21st century. The new managing director has ambitious plans for the chain, starting with new products.

Ep 1
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Ep 1
44دقيقة
Examines the expansion plans of Iceland Foods, Britain's most popular budget supermarket chain specialising in frozen foods.
Country:
UK
Director: