The team said rather than 'mirroring the pink of the race’s maglia rosa,' it went for the changeout kit, bike paint job, POC glasses and helmets which has already achieved one of its goals - we're all talking about it.
“You can’t help but smile, turn your head, and say ‘what?!’ EF Pro Cycling President Mary Wittenberg said.
Source: Getty
"At least that’s our hope when you see the fabulous collaboration of Rapha x Palace on our EF Pro Cycling riders, complete with bikes and accessories from our partners. Underneath the strain and struggle, even WorldTour professional cycling is fun.
“We aim to show cycling is for everyone, and that it’s worthy of your attention — and smiles. Welcome to skate meets road racing in the land of fashion.”
At the time of publication, the new design is not yet featured on the Palace instagram account which has 1.7m followers.
EF Pro Cycling manager Jonathan Vaughters said the kit design featuring the Palace duck, gave the team a 'Mighty Ducks' vibe.
But we're thinking it's more like this:(If you were born in the 1990s onwards and still don't know what beloved Australian television icon we're talking about, this might help):
Source: Supplied
EF Pro Cycling at the Giro d'Italia: Jonathan Klever Caicedo, Simon Clarke, Lawson Craddock, Ruben Guerreiro, Tanel Kangert, Lachlan Morton, James Whelan.
Please note, SBS does not hold the broadcast rights for the Giro d'Italia.