LeBron laughing all the way to the bank with Liverpool

NBA superstar Lebron James has 45 million reasons to cheer on Liverpool when they take on Real Madrid in the Champions League final.

LeBron James

LeBron James. Source: Getty

The Cleveland Cavaliers star is reaping the rewards from a 2011 investment of A$9 million for a two per cent share of the famous Premier League club.

With the club set to contest their biggest game in more than a decade, James’s stake is believed to be worth an incredible A$45 million dollars with the club’s value skyrocketing in recent years.

It is reported Liverpool could be worth as much as A$2.1 billion if it was sold today.

A decision by the 32-year-old to enter into a partnership between his marketing firm LRMR and Liverpool owners Fenway Sports Partners was how the legend of the hardwood found his way into the world of Premier League football.

James is already one of the world’s highest-earning athletes, with Forbes claiming only Cristiano Ronaldo earns more per annum.

He pockets A$41 million a year as part of his contract with the Cavs and is estimated to have brought in A$118 million in overall earnings in 2017.

A lifetime deal with Nike is expected to earn James in excess of A$1.3 billion, while he also has business partnerships with Beats by Dre headphones, a Silicon Valley tech company and a Pizza start-up.

James has a stake in David Beckham’s MLS expansion team in Miami, while he also owns production company Springhill entertainment.

No matter the result on 27 May, Lebron James is sure to be laughing all the way to the bank.


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2 min read
Published 5 May 2018 10:07am
By Nick Houghton
Source: SBS Sport

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