Now that Tim Reed probably has the last big event of his triathlon career sorted, it's time to realise his undoubted potential.
The Australian is a dark horse for Saturday's (AEDT) Hawaiian Ironman world championships, two years after winning the 70.3 - or half-Ironman - world title.
The biggest win of Reed's career came on the Sunshine Coast and, in two years, the 70.3 worlds will return to Oceania when the New Zealand town of Taupo hosts the event in late November.
Taupo is home to the New Zealand Ironman and Reed says its massive reputation in the sport is well deserved.
"When it's close to home and it's a course and conditions that really suit me, I will 100 per cent be at Taupo," he said.
"It's a couple of years from now, so it might even be my last world championship - we'll see.
"It's a magical course - a magical place, really. It's hard to describe but, when you're there, you really sense the excitement from everyone."
Thursday's announcement was more good news for Reed on the back of a solid build-up to Kona.
Despite Reed winning Ironman Australia two years ago, he is yet to crack a big result in Hawaii.
He is 33 and in his prime for Ironman-distance racing.
"I have absolutely no excuses and I hope to feature in that front end of the race, especially come the back half of the run," he said.
"The pressure's on. You get to that point where you've shown a lot of promise and people are expecting a lot with Hawaii.
"To be brutally honest, I haven't put it together and it's frustrated me. I really want to get it sorted this year."
While Mirinda Carfrae and Sarah Crowley are big names in the women's race, the Australian men are enduring a lean patch.
The last winner was Pete Jacobs in 2012 and Tim Van Berkel was the most-recent top-10 finisher, with seventh in 2014.
"We definitely have been lacking," Reed said.
