Actress and trans activist Laverne Cox has premiered her new Pride Month campaign with retail giant H&M.
“Now I understand that being too much is just enough for me,” says the Emmy-nominated star in the commercial.
“Your power is in owning every part of who you are.”
Prior to the campaign launch, H&M announced that 10 per cent of global sales from its Pride collection would be donated to the .
“We’re celebrating love, equality, and togetherness in all its glory!” the brand wrote in a statement.
Taking to social media, Cox reflected on the personal significance of the campaign - particularly the experience of seeing her face splashed across the billboards of Times Square.
"When I moved to New York City over 20 years ago, I remember going to a very different Times Square and imagining my face being up on one of those iconic billboards," she wrote.
"Today my face is back up in Times Square for the new pride campaign. 'Stay true, stay you.' It's so special to me that it's for pride, the 50th anniversary of the uprising."
She continued: "For decades trans people have been pushed to the margins in a fight we helped to start. I always marvel when I see trans people as visible and as celebrated as we are in this current moment. This moment in our movement is unprecedented. We cannot let our beautiful lights, our magic be dimmed by the attacks on our existence from our government and our fellow citizens.
"We will continue to fight the systems that seek to erase us and shine in all our glory. This little light of mine, I'm gonna let it shine."
You can watch the campaign video below:
