Australia’s known for putting big things on the map – the Big Banana, the Big Lobster, the Big Pineapple – even Paul Hogan’s iconic line in Crocodile Dundee speaks to the bold, cheeky spirit at the heart of Australian identity. To mark 10 years of participating in the world’s largest live music event, it’s only fitting that another iconic figure joins the ranks as they step out onto the biggest stage in the world. Yes, we’re talking about our Milkshake Man Go-Jo – and a big blender, measuring at 4-metres tall!
Go-Jo opens the second Semi Final on Thursday 15 May CEST in Europe. Australian’s can experience all the action LIVE on Friday 16 May at 5:00am AEST or in the prime time ‘Access All Areas’ event coverage on Saturday 17 May at 7:30pm on SBS and SBS On Demand.
The global viral pop sensation performed his glossy, larger-than-life track for the first time at St. Jakobshalle arena in Basel, Switzerland, in the official first rehearsal for this year’s Eurovision Song Contest. He’s been keeping a big secret for many months, famously saying that spilling details “would be like opening presents before Christmas – it would ruin the magic.”
Now, in a first look from the Eurovision Song Contest team, Go-Jo’s highly anticipated staging is revealed.
Go-Jo rehearsing 'Milkshake Man' for Australia at St. Jakobshalle Credit: Corinne Cumming.
As the lights dim and the playful introduction of Greensleeves begins, the audience is invited to the world of a unique talent. An origin story of sorts, meet ‘The Milkshake Man’ – a magical salesman with an all-powerful elixir that can turn anyone into the best version of themselves. With the lyric, “The shake is not a drink – it’s a state of mind, it’s a secret superpower you were born to find,” Go-Jo encourages everyone to embrace their individuality, unapologetically and wholeheartedly.
You can watch a 30 second snippet of Go-Jo's performance from his rehearsal for Eurovision here:
Through ‘80s-inspired infomercial graphics, the audience is drawn into the allure of the Milkshake Man’s world – a limitless wonderland of endless possibility. Go-Jo himself is transformed, beginning the show in an outfit reminiscent of traditional milkmen, revealing a sparkly sequinned number underneath (a nod to the music video).
Joined on stage by Jenaya Okpalanze (Surely Shirley) and Jeannine Bruderer, we see how GoJo’s ‘Milkshake Man’ inspires self-expression and unlocks the power that already exists within you. Once you step into the giant blender, what comes out isn’t just you—it’s the unleashed, unshakable, fullest version of yourself.
Go-Jo rehearsing Milkshake Man for Australia at St. Jakobshalle. Credit: Sarah Louise Bennett.
Go-Jo said: “Stepping onto the stage for the first time was the most incredible experience of my career to date. The first official rehearsal was epic, and I can’t wait for a packed arena full of “Yum Yums” next week!
Staging Producer Marvin Dietmann said: “Always a pleasure teaming up with Australia - always fearless, always inventive. They get it, Eurovision isn’t won with lights and props alone, it’s won with a big character at the centre. That’s the winning formula, and with Go-Jo, they’ve absolutely nailed it. He’s magnetic, cheeky, and totally in command. The giant blender prop brings the fun, but it’s Go-Jo’s energy that shakes the whole thing to life. When the artist connects, the staging soars and this one’s built to do that.”
The Eurovision Song Contest is held from Tuesday 13 May - Saturday 17 May 2025 in Basel, Switzerland with SBS’s exclusive broadcast LIVE and prime time ‘Access All Areas’ event coverage from Wednesday 14 May – Sunday 18 May on SBS and SBS On Demand.
Follow Go-Jo on social media: @heyimgojo (Instagram, TikTok and Facebook) and YouTube.
Go-Jo’s pronouns are: he/him
Follow Tony Armstrong on social media: @tonaaayy (Instagram) @tonyarmstrong (TikTok).
Tony Armstrong’s pronouns are: he/him.
Follow Courtney Act on social media: @courtneyact (Instagram, TikTok, Facebook and
YouTube).
Courtney Act’s pronouns are: she/her
