Today, SBS and production partner Beyond Productions are proud to announce the artist who will represent Australia at the 69th Eurovision Song Contest in Basel, Switzerland, is emerging popstar turned global viral sensation, Go-Jo – but you can call him the Milkshake Man.
The solo project of Marty Zambotto invites you to the world of a unique talent. His magnetic, boundless energy and knack for the element of surprise (he can play the guitar and unicycle at the same time) is magic in motion.
You’ve probably heard his hit single after it was shared around the world at an incredible speed, with over 60 million digital streams and one billion views across all platforms.
When Go-Jo says, “Sweet Sweet,” you’ll say, “Yum Yum,” to his delicious eccentric song. From the first slurp of Milkshake Man, you’re sent down a slippery dip of nostalgia into a swirl of infectious hooks and glossy, larger-than-life production. A sense of fun extends to every element of Go-Jo’s artistry, whether it be a walnut worn on his lapel or a measuring tape as a belt, but his layered songs run so much deeper.
With Milkshake Man, he wants to “shake and make the whole world dance,” and encourage people to embrace their individuality, unapologetically and wholeheartedly. The lyric, “The shake is not a drink – it’s a state of mind, it’s a secret superpower you were born to find,” speaks to how self-expression is something you need to unlock that already exists within you.
The music video for Milkshake Man was directed by Josh Harris (Sheppard, Peach PRC, Mia Rodriguez) and gives the audience insight into the world of the Milkshake Man. As you shed pretences, reality warps into a surreal playground where the ordinary turns extraordinary. From popstar to superstar, confidence opens a limitless wonderland, where the bizarre and beautiful coexist in endless possibility.
Someone this colourful isn’t born from the mundane. They come from their own realm of play and imagination, driven by a boundless curiosity to explore the unknown. For Marty, that place was a little rural town just out of Manjimup in the region of Western Australia (WA). It was an idyllic time living off-grid in a self-sustained property built with recycled materials by his French dad. It had no running water, no electricity or phone reception, but flourished with creativity.
In those tender teenage years, his mum (the frontwoman of a local rock act herself) bought him an electric guitar from Toyworld to fuel a love of songs from the 2000s and the great singer-songwriters. At the same time, Marty was offered an amazing opportunity to pursue his dream career in sport when the WAFL (West Australian Football League) wanted to further develop his talent for football in Perth. There, he honed his DIY skillset and became immersed in producing, mixing and recording for other budding artists before carving out a path of his own. In possibly the greatest duel of his life, he ultimately chose music – he describes this as “the universe flickering its high beams” at him.
Say hello to your Milkshake Man, Go-Jo. Credit: Jeremy Kees Orr.
Fast forward to present day, and Marty has firmly found his feet as Go-Jo along the iconic streets and beaches of Sydney, where he is currently based. A social media powerhouse, Go-Jo has amassed over 1.4 million followers across TikTok, YouTube and Instagram. In 2023, Go-Jo was the ninth most streamed Australian artist in the world.
He’s toured across the country, Europe, United States and Southeast Asia, and shared the stage with some of the biggest artists in the world. Basel is the next stop on the road to stardom for Go-Jo, but he’s staying true to himself (and doing a lot of ‘80s dance aerobics classes). The free broccoli at his shows, the cheeky laugh when something tickles his spirit, the sparkle in his eye when you see inspiration strike – that’s his superpower.
We can tell you want a taste of the Milkshake Man. Australia’s good to Go-Jo!
Go-Jo said: “The Milkshake Man’s purpose is to inspire people to embrace the loudest and proudest version of themselves, and I can’t think of a better place to share that message than the Eurovision stage! It’s an absolute dream come true to represent such a beautiful and diverse nation, and I've never been more excited to share my art and vision with the incredible Eurovision fans around the world!”
Australia’s Creative Director for Basel, Paul Clarke said: “From the first moment we saw Go-Jo on stage, we realised he had a unique connection with audiences, and we know he’ll get a lot of love from the Eurovision community. This year, we are celebrating Australia’s 10th Eurovision entrant, and this one will go off with a bang (or should we say slurp!) Milkshake Man is a fresh sound and style for us in Eurovision, and we’re thrilled with this track from Go-Jo and the legendary Sheppard songwriting team.”
Released by Chugg Music and Rix Records, Milkshake Man was written by Go-Jo alongside members of Australian pop band, Sheppard; George Sheppard, Amy Sheppard and Jason Bovino.
The Eurovision Song Contest is held from Tuesday 13 May - Saturday 17 May 2025 in Basel, Switzerland (CEST) with SBS’s exclusive broadcast LIVE and in prime time from Wednesday 14 May – Sunday 18 May on SBS and SBS On Demand. Further details of SBS’s broadcast will follow soon.
“The Milkshake Man’s purpose is to inspire people to embrace the loudest and proudest version of themselves," said Go-Jo. Credit: Jeremy Kees Orr.
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Follow Go-Jo on social media: @heyimgojo (Instagram, TikTok and Facebook) and YouTube.
