KEY POINTS

• With 1.3 million followers on TikTok and 172,000 on Instagram, Erica first caught attention with her powerful vocal covers and undeniable on-screen charisma. But behind the content is a self-taught, self-driven artist constantly evolving.
• Erica’s latest release, “Not Over,” marks her official move into the music scene as an independent artist. Over the years, her brand has evolved from singing cover songs to building a presence as a content creator and working with major brands. Now, she’s focused on establishing herself as a recording artist.
• She says content creation can be a full-time job, with income coming from ad revenue on YouTube and Instagram, and brand deals or livestreams on TikTok. She also earns from her music through streaming platforms and royalties managed by APRA AMCOS in Australia.