[K-Trends Exploration] Gig economy allures generation MZ in Korea

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Gig economy allures the generation MZ in Korea.

K-Trends Exploration
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The MZ generation in South Korea tend to be reluctant to get stuck in one job or avoid working long hours. With the trend of the MZ generation seeking new ways of working and generating extra income, the gig economy is rapidly growing and expanding.

Key Points
  • Gig economy: a free market system in which temporary positions are common and organizations hire independent workers for short-term commitments
  • Gig workers: independent contractors, online platform workers, contract firm workers, on-call workers, and temporary workers.
  • N jobber: workers with multiple jobs
  • god + life
  • delivery and logistics


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