Inside Iceland: Britain's Budget Supermarket
Documentary, Consumer
시즌1English
Follows the frozen food supermarket as it expands into the 21st century. The new managing director has ambitious plans for the chain, starting with new products.
1. Ep 1
Examines the expansion plans of Iceland Foods, Britain's most popular budget supermarket chain specialising in frozen foods.
2. Ep 2
Staff deal with cost-cutting measures; a quest begins in Belgium to discover a new restaurant-style chip; The Food Warehouse launches; the team visit a sea bass farm in Turkey; Iceland introduces a new range of frozen fresh pasta and sauces.
3. Ep 3
Competition intensifies in the rapidly growing vegan food industry; a research expedition to Italy involves sampling various ice cream flavours; the team test eco-friendly packaging options for fruits and vegetables.
4. Ep 4
Iceland is making a significant splash in the holiday season with its Christmas-themed advertising and a plush dessert made of five gold rings.