Bakit di lahat ng sikat nahalal nitong 2025 mid-term elections?

'The landscape of consumption of information has changed, people are able to curate what they see or watch. Overseas voters share with their families their thoughts about candidates.' Earvin Charles Cabalquinto PhD, School of Media, Film and Journalism, Monash University Credit: Envato / Pressmaster

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Marami ang nagulat sa naging resulta ng 2025 mid-term elections sa Pilipinas. Marami sa mga sikat, tulad ng artista o celebrity ang nabigong mahalal. Ipinaliwanag ng digital at social media expert ang dahilan.

Key Points

Binago ng digital platforms tulad Facebook, TikTok at You Tube ang stratehiya ng pangangampaniya ng mga kandidato.
Maraming kandidato ang ginamit ang personal na pakikipagugnayan sa tao sa kanilang mga video sa social media.
Malaking bahagi ang tinatawag na 'ecosytem' ng digtal media sa tagumpay o pagkabigo ng isang kampaniya.

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Bakit di lahat ng sikat nahalal nitong 2025 mid-term elections?

SBS Filipino

16/05/202511:20

Yung terminong bobotante ang botanteng Pilipino hindi siya maganda kasi para tinatanggal mo ang kakayahang mamili ang botante. Nitong halalan, nagkaroon ng spark of hope, hindi na pwede ang pagpapa-cute lamang, marami ang sinsusuri kung ano ang pwedeng gawin ng kandidato o dalhin nito sa posisiyon
Earvin Charles Calaquinto,PhD, School of Media, Arts and Journalism, Monash University

Three young asian people using and looking at mobile phone and t

'Digital platforms have played a significant role and have been integrated into (electoral) campaigns, while voters have become more discerning with what they consume on digital platforms. The landscape of consumption has changed; they access content that will help them understand policies.' Earvin Charles Cabalquinto, PhD, School of Media, Film and Journalism, Monash University Credit: Envato/Farknot

ito yung sinsabi natin na 'ecosystem ng digital media'; hindi lamang yung politiko ang lalabas sa kanyang social media kukuha sila ng mga content creators na maraming followers at yung followers na iyon maniniwala sa endorsement
Earvin Charles Cabalquinto, PhD, School of Media, Film and Journalism, Monash University

Historical voter turnout for the 2025 mid-term elections