Matapos sabihan ng 'Filipino food is not marketable,' Melbourne Chef, naglunsad ng Pinoy pop-up culinary events at restaurant

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Despite being told "Filipino food is not marketable," Chef Fhred Batalona continues to push for its recognition, with plans to open his own Filipino restaurant soon. Credit: RW Marketing

Naging hamon kay Chef Fhred Batalona na mas ipakilala ang Filipino flavours sa Australia kaya pinagsisikapan niya ang mga proyekto ng pop-up culinary events at planong pagtatayo ng sariling restaurant.


Key Points
  • Nagsimula ang hilig ni Fhred sa pagluluto sa edad na siyam, sa gabay ng kanyang ina at nagpatuloy ito sa pagiging isang matagumpay na chef matapos mag-aral sa Pilipinas at Australia.
  • Ang kanyang Filipino pop-up series na Barangay at Palay ay nagpakilala sa mga Australia audience ng kwento ng pagkain Pinoy, na pinagsama ang kultura, pagiging malikhain, at pagtatanghal.
  • Sa kabila ng sinabi nilang "Hindi marketable ang Filipino food," patuloy na ipinaglalaban ni Fhred ang pagpapakilala nito, at may plano siyang magbukas ng sarili niyang Filipino restaurant.
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CHEF FHRED BATALONA image

Fhred was told 'Filipino food is not marketable.' Now he's proving them wrong with his upcoming restaurant in Melbourne

SBS Filipino

11/03/202527:37
Kabilang si Chef Fhred Batalona sa mga Pinoy chef na bahagi ng, na layong mas ipakilala sa Australian mainstream food service market.
I think we can capitalise on storytelling, food with a story creates a nostalgic sense for people from that region and for others to be part of that journey.
Chef Fhred Batalona

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