Urdu producers played a significant role in shaping multicultural Australia
- SBS Urdu is reaching a wider audience through modern technology and social media platforms
- Multicultural radio broadcasts began in Sydney and Melbourne in the 1970s
LISTEN TO
Celebrating Eid and SBS50 with the Urdu program's past and present curators
SBS Urdu
36:03
The joint broadcast from Sydney and Melbourne discussed the Urdu program’s journey and its future in the digital era.
Hosted by Rehan Alavi, it featured reflections from former hosts and producers, including Mr. Salahuddin Ahmed, Ms. Yasmin Sayed, and Mr. Ashraf Shad.
Current producers and long-time listener Mr. Aqeel Shah also participated, while SBS's Head of Language Content, Davide Schiappapietra, shared the vision for SBS50.
Today, SBS Urdu is part of SBS Audio and SBS South Asia, reaching new immigrants and the established Urdu-speaking community from major cities to regional Australia through digital platforms.
The average monthly video watch for SBS Urdu exceeds 200,000, and its average podcast downloads surpass 15,000 each month.
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Listen Wednesday or Friday program
